Mattel wanted to determine if a new toy would appeal to preschoolers,so it put six 4-year-olds in a room with several toys and waited to see which ones they played with.What form of research is this?

Question

Quizplus · Accepted Answer

This is an example of observation research, where Mattel is simply observing the behavior of the preschoolers in response to the toys provided. Experiment would involve manipulating a variable to see its impact on the outcome, while focus group, neuromarketing, and panel involve specific techniques for gathering data from a group of people.

Mattel Wanted to Determine If a New Toy Would Appeal