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Marketing Executives at Diet Pepsi Want to Analyze the Number

Question 117

Multiple Choice

Marketing executives at Diet Pepsi want to analyze the number of Diet Coke customers who switch to its product when Diet Pepsi is offered at a deep discount.What data would likely show this information?


A) secondary panel data
B) internal secondary data
C) primary panel data
D) primary internal data
E) scanner data

Correct Answer:

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