Viewers of the World Series are likely to see ads for beer and cars,and viewers of the Academy Awards broadcast are likely to see ads for clothing and hair care products,due to
A) cultural expectations.
B) male domination in corporate boardrooms.
C) differing demographic data for potential and past viewers.
D) marketers' general perceptions.
E) multiyear advertising contracts that cannot be broken.

Question

Quizplus · Accepted Answer

Advertisers typically target their ads based on the demographics of the audience they are trying to reach. For example, beer and car ads may be more appealing to a predominantly male audience watching the World Series, while clothing and hair care products may be more appealing to a predominantly female audience watching the Academy Awards. Advertisers use data on past and potential viewers to make these decisions.

Viewers of the World Series Are Likely to See Ads