Marketers wanting to use social media to reach consumers should understand that people in the _______ group were born into a world that was already full of electronic gadgets and digital technologies such as the Internet and social networks.
A) Baby Boomers
B) Generation W
C) Generation X
D) Generation Y
E) Generation Z

Question

Quizplus · Accepted Answer

Generation Z, also known as Gen Z, includes individuals born from the late 1990s to early 2010s, who have grown up with digital technology and social media as a part of their everyday lives.

Marketers Wanting to Use Social Media to Reach Consumers Should