Customers around the world know Pepsi and consider it a primary "go-to" brand if they want a refreshing drink.This positioning reflects Pepsi's
A) locational excellence.
B) operational excellence.
C) careful targeting and marketing mix implementation.
D) strategic business unit control.
E) supply chain management.

Question

Quizplus · Accepted Answer

Pepsi's positional strength as a primary "go-to" brand signifies careful targeting and marketing mix implementation. Pepsi has historically invested heavily in advertising campaigns, event sponsorship, and celebrity endorsements to build a strong brand image and loyal customer base. This has resulted in high brand recognition and strong customer loyalty, which has helped the company maintain its market position despite intense competition.

Customers Around the World Know Pepsi and Consider It a Primary