Adrienne decides to add new sales representatives and increase advertising to increase sales in her existing market for her current line of security systems.Adrienne is pursuing a __________ growth strategy.
A) segment development
B) market development
C) market penetration
D) diversification
E) product development

Question

Quizplus · Accepted Answer

Market penetration strategy involves increasing sales of existing products in existing markets. Adrienne is adding new sales representatives and increasing advertising to increase sales in her existing market for her current line of security systems, which is an example of a market penetration strategy.

Adrienne Decides to Add New Sales Representatives and Increase Advertising