A competitive advantage based on location is often sustainable because
A) mobile marketing has not yet proven its value for most customers.
B) real estate prices have been dropping.
C) few marketers are aware of its importance yet.
D) it is not easily duplicated.
E) the Internet has diminished the importance of brick-and-mortar stores.

Question

Quizplus · Accepted Answer

A competitive advantage based on location is not easily duplicated because it often involves a physical presence that cannot be easily copied by competitors. For example, a restaurant located on a busy street corner or a retail store located in a popular shopping mall have a competitive advantage based on their location that cannot be duplicated by competitors in different locations.

A Competitive Advantage Based on Location Is Often Sustainable Because