Gerald's Tire Store sets itself apart from competitors by the extra attention it pays to retaining loyal customers by providing fast,courteous service in a clean,professional-looking environment.Gerald's has used this strategy for over 40 years,expanding to 15 outlets.Gerald's Tire Store has created a ___________ macro strategy to create and deliver value and to develop a sustainable competitive advantage.
A) supply chain excellence
B) locational excellence
C) product excellence
D) diversification excellence
E) customer excellence

Question

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Gerald's Tire Store's macro strategy is focused on customer excellence, which includes providing fast, courteous service and maintaining a professional-looking environment. This strategy is aimed at retaining loyal customers and creating a sustainable competitive advantage.

Gerald's Tire Store Sets Itself Apart from Competitors by the Extra