Which of the following is the best way to build a sustainable competitive advantage using product excellence?
A) being the first to offer customers desired features, even if competitors can copy them easily
B) positioning the product using a clear, distinctive brand image
C) having the most features on each model
D) focusing on being cutting edge and continually eliminating older features that are still in use by customers
E) copying the market leader's features, but at a lower cost

Question

Quizplus · Accepted Answer

Positioning the product using a clear, distinctive brand image helps in building a sustainable competitive advantage through product excellence because it differentiates the product in the minds of consumers, making it more memorable and preferred over competitors. This approach is less about the features that can be easily copied and more about creating a strong, lasting perception in the market.

Which of the Following Is the Best Way to Build