H&R is a small,local heating and air conditioning business.The local military base is a potential source of growth,and H&R already installs and services the type of equipment the military would require,but it is difficult to get established as a certified government contractor.H&R is considering a ____________ growth strategy.
A) product proliferation
B) market development
C) market penetration
D) diversification
E) product development

Question

Quizplus · Accepted Answer

H&R is looking to expand their market through targeting the military base, which they have not previously serviced. This fits the market development strategy, which involves expanding into new markets with existing products or services.

H&R Is a Small,local Heating and Air Conditioning Business