A friend of yours is starting a new business.She is confident that her product is superior to her competitors' and doesn't want to budget any money for marketing.You would recommend that she rethink her position on marketing for all of the following reasons except
A) Marketing helps new ventures organize, operate, and assess risk.
B) Marketers help address unmet customer needs, regardless of the size of the firm.
C) Marketing focuses on the product, but only as one element. Three other areas are promotion, price, and place.
D) Marketers are skilled at communicating the value of the product to potential customers.
E) Marketing isn't essential now, but it will be in a year or two when the product takes off.

Question

Quizplus · Accepted Answer

This is the only option that suggests marketing may not be essential right away, but will become important in the future. Options A, B, C, and D all provide valid reasons for why marketing is important for a new business, regardless of the perceived superiority of the product.

A Friend of Yours Is Starting a New Business