When you view a selection at Amazon.com and see "Customers who bought this (item)also bought ....," you are seeing the application of
A) real-time e-commerce.
B) connectivity.
C) interactive marketing.
D) personalization.
E) collaborative filtering.

Question

Quizplus · Accepted Answer

This is an example of collaborative filtering, a technique used by e-commerce sites to recommend products based on the behavior of other customers with similar interests or purchase history. The system analyzes the data and identifies patterns to suggest related items to customers in real-time.

When You View a Selection at Amazon