The three main stages through which an individual becomes an adopter of a new or even established product are the awareness,trier,and repeater classes.
Correct Answer:
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Q1: The four variables that influence the awareness
Q4: In general,products whose benefits lack observability are
Q6: Demographics,distribution,and price are the variables that affect
Q6: Repeat purchasing is a function of advertising,coupons,distribution,and
Q9: In general,products that lend themselves to trialability
Q10: Consumer satisfaction is the major determinant of
Q10: Trialability is the degree to which the
Q12: Distribution is one of the variables that
Q13: Innovations that are compatible with a person's
Q15: Compatibility refers to an innovation's degree of
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