In general,products that lend themselves to trialability are adopted at a more rapid rate.
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Q1: The four variables that influence the awareness
Q4: In general,products whose benefits lack observability are
Q6: Demographics,distribution,and price are the variables that affect
Q6: Repeat purchasing is a function of advertising,coupons,distribution,and
Q7: The three main stages through which an
Q8: Relative advantage is positively correlated with an
Q10: Trialability is the degree to which the
Q11: The notions of trial and repeat purchase
Q12: Distribution is one of the variables that
Q15: Compatibility refers to an innovation's degree of
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