Brand managers can strategically use Twitter to do all of the following except which?
A) respond to user criticisms about a brand through "retweets" to develop more satisfied customers
B) generate brand buzz by developing an official Twitter profile
C) connect in real time using the broadcasting app Periscope, or Twitter's live stream function
D) operate promotions in real time
E) post user profiles for job seekers

Question

Quizplus · Accepted Answer

Posting user profiles for job seekers is not a strategic use of Twitter for brand management. This may be more appropriate for a job search platform or recruitment agency, but it does not directly relate to promoting or enhancing the image of a particular brand. The other options listed (responding to criticisms, generating brand buzz, using Periscope/live stream, operating real-time promotions) are all strategic uses of Twitter for brand management.

Brand Managers Can Strategically Use Twitter to Do All of the Following