If a brand manager wanted to use LinkedIn to promote his or her brand,the best option would be to
A) use profiles of company employees for business-to-business image building and networking with industry-related groups.
B) monitor profiles for negative mentions of the brand.
C) create a profile for the brand with a fictional "typical" brand user.
D) try to accumulate online "followers" for the business.
E) request to be linked with potentially lucrative customers.

Question

Quizplus · Accepted Answer

Using profiles of company employees for business-to-business image building and networking with industry-related groups is the best option for promoting a brand on LinkedIn. This strategy allows for a more personalized and authentic approach, as employees can share their experience and expertise, and connect with potential customers and partners in their industry. It also helps to establish the brand as a thought leader in their niche and can create a positive impression among their target audience.

If a Brand Manager Wanted to Use LinkedIn to Promote