The company's own advertising staff, which may provide full services or a limited range of services, is referred to as
A) an intra-firm agency.
B) an in-house agency.
C) a full-service agency.
D) a limited-service agency.
E) a promotion department.
Correct Answer:
Verified
Q182: An advertising agency that deals in creative
Q187: A full-service advertising agency is
A)an advertising agency
Q207: Which of the following statements about sales
Q212: A researcher asked Kelly, as a subscriber
Q216: An aided recall posttest designed to determine
Q250: There are five common approaches to posttests:
Q252: There are five common approaches to posttests:
Q254: Advertising agencies that specialize in one aspect
Q255: All of the following are examples of
Q258: There are five common approaches to posttests:
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