A promotion related to the movie Insurgent was seen in cinemas throughout the United States. The goal of the sales promotion was designed to maximize the consumer's attention to a DVD release and provide storage for the products. This type of sales promotion is referred to as a

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The promotion designed to maximize consumer's attention to a DVD release and provide storage for the products is a point-of-purchase display, which is usually placed in a cinema or retail store to encourage impulse purchases. Sample, freestanding insert, premium, and deal are types of sales promotions that can be used in various contexts.

A Promotion Related to the Movie Insurgent Was Seen in Cinemas