Frommer's travel guide series,including volumes like Essential Italy,have been indispensable for travelers throughout the world since they describe out-of-the-way,inexpensive restaurants and hotels.These guides provide invaluable __________ to the establishments,though they cannot pay to be included.
A) direct sales
B) publicity
C) direct marketing
D) personnel selling
E) public service announcement
Correct Answer:
Verified
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Q122: A promotion alternative that uses direct communication
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Q137: Direct marketing refers to
A) individualized communications programs
Q139: Like personal selling, _ often consists of
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