Question 1

Nike offers shoes for men,women,and children in many sizes and widths.It offers running,cross training,walking,golf,and other types of shoes.This is an example of the __________ that Nike offers to its customers through its own stores or other retailers such as Foot Locker.
A) product items
B) depth of product line
C) breadth of product line
D) versatility of product family
E) variety of product mix

Accepted Answer

The answer of Nike offers shoes for men,women,and children in...

Question 2

Stores that carry tremendous depth in one primary line of merchandise are referred to as
A) hypermarkets.
B) intertype outlets.
C) scrambled merchandise stores.
D) limited-line stores.
E) single-line stores.

Accepted Answer

Stores that carry tremendous depth in one primary line of merchandise are single-line stores.

Question 3

A drugstore that sells pharmaceuticals,beauty aids,camera equipment,nonperishable groceries,and small hardware items is an example of a retailer using
A) multiple distribution channels.
B) full service.
C) scrambled merchandising.
D) intertype competition.
E) dual channel marketing.

Accepted Answer

The drugstore selling various unrelated items like beauty aids, camera equipment, nonperishable groceries, and small hardware items is an example of scrambled merchandising. Scrambled merchandising refers to offering unrelated product lines for sale in a single store.

Question 4

A large assortment of each item within a product line in a store is referred to as
A) product span.
B) breadth of product line.
C) length of product line.
D) width of product line.
E) depth of product line.

Accepted Answer

The term that best describes a large assortment of each item within a product line in a store is the depth of product line. The depth of product line measures the number of products within each product line. The options A, B, C, and D all denote the general scope of the product line rather than the depth of the product line.

Question 5

Stores like Dillard's,Macy's,and Neiman Marcus carry a wide range of different types of products but not an extensive number of items within each type.These retailers are known as
A) limited-line stores.
B) scrambled merchandise stores.
C) hypermarkets.
D) intertype outlets.
E) general merchandise stores.

Accepted Answer

The answer of Stores like Dillard's,Macy's,and Neiman Marcus carry a...

Question 6

Offering several unrelated product lines in a single store is referred to as
A) intertype competition.
B) multiple distribution.
C) scrambled merchandising.
D) a department store.
E) a specialty outlet.

Accepted Answer

Scrambled merchandising refers to the practice of selling unrelated product lines in a single store. This allows the store to serve a wider range of customers and increase revenue by offering additional products. Intertype competition refers to competition between different types of retailers (e.g. department stores vs. specialty stores). Multiple distribution refers to selling products through multiple channels (e.g. online and in physical stores). A department store is a type of retailer that carries multiple product lines within a single store. A specialty outlet specializes in a particular product category.

Question 7

Staples is a specialty discount retailer that focuses on one type of product-office supplies.Staples is an example of a
A) hypermarket.
B) superstore.
C) category killer.
D) department store.
E) focused merchandise stores.

Accepted Answer

Staples is a specialty retailer that dominates and "kills" its category of office supplies. This makes it an example of a category killer. It is not a hypermarket, superstore, department store, or focused merchandise store because it does not sell a wide variety of products or have a broader focus on merchandise.

Question 8

All of the following are forms of nonstore retailing except which?
A) direct selling
B) television home shopping
C) factory outlets
D) online retailing
E) telemarketing

Accepted Answer

Factory outlets are a form of store retailing, as they involve a physical store location where consumers can purchase discounted merchandise directly from the manufacturer. All of the other options listed (direct selling, television home shopping, online retailing, and telemarketing) are forms of nonstore retailing, as they do not involve a physical store location.

Question 9

Dick's Sporting Goods store is most likely classified as which retail variation based on its considerable assortment (depth)of a related line of items?
A) single-line
B) full-service
C) full-line
D) limited-service
E) limited-line

Accepted Answer

The answer of Dick's Sporting Goods store is most likely...

Question 10

Sally Beauty Supply sells products for hair,skin,and nail care as well as cosmetics.It is most likely classified as which retail variation based on the considerable assortment of beauty and personal care products in carries?
A) single-line
B) full service
C) full-line
D) limited service
E) limited-line

Accepted Answer

The answer of Sally Beauty Supply sells products for hair,skin,and...

Question 11

Your local Target retailer carries a variety of different items.You can find everything ranging from socks and DVDs to baby items and groceries.This is an example of the __________ carried by Target.
A) breadth of product line
B) depth of product line
C) variety of brand extension
D) breadth of product class
E) product mix

Accepted Answer

The breadth of product line refers to the variety of different product categories that a retailer carries, and Target carries a diverse range of items, as indicated in the description.

Question 12

The variety of different items a store carries is referred to as the
A) retailing mix.
B) depth of product line.
C) breadth of product line.
D) width of product line.
E) length of product line.

Accepted Answer

The breadth of product line refers to the variety of different items a store carries. The depth of product line refers to the assortment of different versions of each product that a store offers. The retailing mix refers to the combination of elements that a retailer uses to satisfy its customers' needs and influence their purchase decisions. The width and length of product line are not commonly used retailing terms.

Question 13

Limited- and single-line stores are often referred to as
A) specialty outlets.
B) general merchandise stores.
C) scrambled merchandise stores.
D) intertype outlets.
E) hypermarkets.

Accepted Answer

Limited- and single-line stores typically specialize in a specific product category or type of merchandise, making them specialty outlets.

Question 14

Mike's Camera is a retailer that carries a full line of professional and amateur cameras,develops and/or prints all types of film and digital photos,and even sells darkroom equipment.Mike's Camera is an example of
A) a hypermarket.
B) a general merchandise store.
C) a scrambled merchandise store.
D) an intertype outlet.
E) a specialty outlet.

Accepted Answer

Mike's Camera specializes in cameras, film, and photography equipment, making it a specialty outlet.

Question 15

Scrambled merchandising refers to
A) displaying merchandise throughout a store rather than keeping all similar items together in rows on a shelf or point-of-purchase displays.
B) offering several unrelated product lines in a single store.
C) changing the position in which items are displayed in a store to create customer interest in a variety of product lines.
D) offering several related product lines in multiple stores.
E) offering several related product lines in a single store.

Accepted Answer

Scrambled merchandising refers to offering several unrelated product lines in a single store. This can create more opportunities for impulse purchases and can cater to a wider range of customer interests.

Question 16

Stores that carry a broad product line,with limited depth,are referred to as
A) limited-line stores.
B) general merchandise stores.
C) scrambled merchandise stores.
D) hypermarkets.
E) intertype outlets.

Accepted Answer

General merchandise stores carry a wide variety of product lines but have limited depth within each product line. They offer customers convenience by allowing them to find several product categories in one location. Examples of general merchandise stores include Walmart and Target.

Question 17

A retail outlet that focuses on one type of product at very competitive or discount prices and often dominates the market is referred to as a
A) general merchandise store.
B) value outlet.
C) hypermarket.
D) category killer.
E) department store.

Accepted Answer

A category killer is a retail outlet that specializes in one product category and offers a wide variety of products at very competitive or discount prices, often dominating the market for that particular product category. Examples of category killers include stores like Best Buy (electronics), Home Depot (home improvement), and PetSmart (pet supplies).

Question 18

Your local Hallmark retailer carries thousands of greeting cards.You can find cards for a twins birthday,student loans,from my cat to yours,and many other unique occasions.This is an example of the __________ that the Hallmark retailer carries.
A) depth of product line
B) breadth of product line
C) height of product line
D) length of product line
E) width of product line

Accepted Answer

The answer of Your local Hallmark retailer carries thousands of...

Question 19

Stores that carry a considerable assortment (depth)of a related line of items are referred to as
A) limited-line stores.
B) general merchandise stores.
C) scrambled merchandise stores.
D) hypermarkets.
E) intertype outlets.

Accepted Answer

Limited-line stores specialize in a narrow range of products, so they have a considerable assortment (depth) of those related items. General merchandise stores carry a wide range of products, so their assortment may not be as deep in any one particular category. Scrambled merchandise stores have a varied assortment but may not have a deep selection of any one type of product. Hypermarkets are large stores that carry both food and non-food items, but the depth of their assortment varies. Intertype outlets are stores that carry multiple types of merchandise but maintain separate departments for each, so the depth of their assortment is dependent on the specific departments.

Question 20

Victoria's Secret,a nationwide chain,carries great depth in women's lingerie,and almost no other products.Victoria's Secret is an example of
A) a limited-line store.
B) a single-line store.
C) an intertype outlet.
D) a general merchandise store.
E) a scrambled merchandise store.

Accepted Answer

Victoria's Secret only carries lingerie, making it an example of a single-line store.

Quiz 13: Retailing and Wholesaling

Nike offers shoes for men,women,and children in many sizes and widths.It offers running,cross training,walking,golf,and other types of shoes.This is an example of the __________ that Nike offers to its customers through its own stores or other retailers such as Foot Locker.

Stores that carry tremendous depth in one primary line of merchandise are referred to as

A drugstore that sells pharmaceuticals,beauty aids,camera equipment,nonperishable groceries,and small hardware items is an example of a retailer using

A large assortment of each item within a product line in a store is referred to as

Stores like Dillard's,Macy's,and Neiman Marcus carry a wide range of different types of products but not an extensive number of items within each type.These retailers are known as

Offering several unrelated product lines in a single store is referred to as

Staples is a specialty discount retailer that focuses on one type of product-office supplies.Staples is an example of a

All of the following are forms of nonstore retailing except which?

Dick's Sporting Goods store is most likely classified as which retail variation based on its considerable assortment (depth) of a related line of items?

Sally Beauty Supply sells products for hair,skin,and nail care as well as cosmetics.It is most likely classified as which retail variation based on the considerable assortment of beauty and personal care products in carries?

Your local Target retailer carries a variety of different items.You can find everything ranging from socks and DVDs to baby items and groceries.This is an example of the __________ carried by Target.

The variety of different items a store carries is referred to as the

Limited- and single-line stores are often referred to as

Mike's Camera is a retailer that carries a full line of professional and amateur cameras,develops and/or prints all types of film and digital photos,and even sells darkroom equipment.Mike's Camera is an example of

Scrambled merchandising refers to

Stores that carry a broad product line,with limited depth,are referred to as

A retail outlet that focuses on one type of product at very competitive or discount prices and often dominates the market is referred to as a

Your local Hallmark retailer carries thousands of greeting cards.You can find cards for a twins birthday,student loans,from my cat to yours,and many other unique occasions.This is an example of the __________ that the Hallmark retailer carries.

Stores that carry a considerable assortment (depth) of a related line of items are referred to as

Victoria's Secret,a nationwide chain,carries great depth in women's lingerie,and almost no other products.Victoria's Secret is an example of