Procter & Gamble can obtain cooperation from supermarkets in terms of displaying, promoting, and pricing its products, given its broad assortment of brand-name products. Which type of vertical marketing system does Procter & Gamble represent?
A) corporate vertical marketing system
B) integrated vertical marketing system
C) contractual vertical marketing system
D) administered vertical marketing system
E) forward integration vertical marketing system
Correct Answer:
Verified
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