Channels are typically designed to satisfy one or more of four consumer buying requirements.When a meal-delivery service allows its members to use the Internet to select menus and notify the company if they want to suspend deliveries for a week,the club is appealing to which buyer requirement?

Question

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The meal-delivery service is offering convenience to its members by allowing them to select menus and suspend deliveries through the Internet. Convenience is one of the four consumer buying requirements, alongside information, variety, and pre- or post-sale services.

Channels Are Typically Designed to Satisfy One or More of Four