Creative marketers engage in value-pricing,which is the practice of simultaneously __________ while maintaining or decreasing price.
A) promoting specific product and service benefits
B) increasing product and service benefits
C) decreasing profit
D) analyzing benefits
E) decreasing cost

Question

Quizplus · Accepted Answer

Value-pricing involves increasing the perceived value of a product or service by enhancing its benefits, while maintaining or decreasing its price. This approach enables companies to differentiate their offerings from others in the market, and create a perception of superior value among customers. By leveraging the power of perceived value, companies can improve their revenue, customer loyalty, and competitive position in the market.

Creative Marketers Engage in Value-Pricing,which Is the Practice of Simultaneously