Figure 11-2
-Figure 11-2 represents the four approaches to selecting an appropriate price level.Box D includes customary and loss leader so it represents which approach?
A) competition-oriented approach
B) cost-oriented approach
C) profit-oriented approach
D) results-oriented approach
E) demand-oriented approach

Question

Figure 11-2 
-Figure 11-2 represents the four approaches to selecting an appropriate price level.Box D includes customary and loss leader so it represents which approach?
A) competition-oriented approach 
B) cost-oriented approach 
C) profit-oriented approach 
D) results-oriented approach 
E) demand-oriented approach

Quizplus · Accepted Answer

Customary and loss leader pricing are strategies that focus on consumer demand and perceived value, which are key aspects of the demand-oriented approach.

Figure 11-2 -Figure 11-2 Represents the Four Approaches to Selecting an Appropriate