All of the following are demand-oriented approaches to selecting an approximate price level except which?
A) odd-even
B) yield management
C) bundle
D) loss leader
E) prestige

Question

Quizplus · Accepted Answer

The loss leader approach is a supply-oriented pricing strategy, which involves setting a low price for a product to attract customers and encourage them to buy other higher-priced products. The remaining options - odd-even, yield management, bundle, and prestige - are all demand-oriented approaches to selecting an approximate price level.

All of the Following Are Demand-Oriented Approaches to Selecting an Approximate