All of the following are examples of pricing objectives except which?
A) market share
B) survival
C) unit sales
D) social responsibility
E) competitors' prices

Question

Quizplus · Accepted Answer

Competitors' prices are not a pricing objective; they are a factor considered when setting prices. Pricing objectives are goals that guide how a company sets its prices, such as increasing market share, ensuring survival, maximizing unit sales, or fulfilling social responsibility.

All of the Following Are Examples of Pricing Objectives Except