The stylized blue and white waves that appear in an oval shape on every package of Ocean Spray brand products is an example of a
A) copyright.
B) trade name.
C) patent.
D) brand name.
E) label.
Correct Answer:
Verified
Q202: Trading down refers to _ when repositioning
Q204: Trading up refers to
A) adding product features
Q207: Procter & Gamble repositioned its Old Spice
Q207: The swoosh that appears on every Nike
Q213: Consumer advocates believe the practice of downsizing
Q215: Branding refers to
A)the licensing of a name,phrase,design,symbol,or
Q216: Adding value to the product (or line)
Q217: Reducing the package content without changing package
Q219: Downsizing reduces the
A) quality of materials without
Q220: An organization's use of a name, phrase,
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents