Trademark refers to
A) any word, device (design, sound, shape or color) , or combination of these used to distinguish a seller's products or services.
B) the part of a brand that can be spoken.
C) the part of a brand that is a symbol or design and cannot be vocalized.
D) the commercial, legal name under which a company does business.
E) the identification that a firm has legally registered its brand name so the firm has its exclusive use, thereby preventing others from using it.
Correct Answer:
Verified
Q220: Which of the following barriers does downsizing
Q223: Figure 10-6 Q224: Figure 10-6 Q226: The primary purpose of a trademark is Q231: Brand equity is valuable to an organization Q232: When consumers think of Harley-Davidson, the image Q239: A set of human characteristics associated with Q249: Brand personality refers to Q256: Brand equity refers to Q259: Which of the following is the first![]()
![]()
A)the personification of a
A)the resources invested to
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents