Question 1

A material representation involves information that is important to consumers and that is likely to influence their choice or conduct regarding a product.

Accepted Answer

A material representation is a statement or information that is significant to a consumer's decision-making process regarding a product. It can include information related to the product's features, benefits, performance, safety, price, or usage. Material representations must be truthful, accurate, and not misleading.

Question 2

AAAA is a self-regulatory group that monitors children's television programming and commercials.

Accepted Answer

AAAA (American Association of Advertising Agencies) primarily represents the interests of advertising agencies, not specifically focusing on monitoring children's television programming and commercials. That role is more closely associated with organizations like the Children's Advertising Review Unit (CARU).

Question 3

Corrective advertising is designed to punish a firm for deceiving consumers.

Accepted Answer

Corrective advertising is designed to correct or clarify any misleading or false information that was previously given to consumers by a firm, not to punish the firm.

Question 4

According to the FTC,a misrepresentation is said to occur when qualifying information necessary to prevent a practice,claim,representation,or reasonable expectation or belief from being misleading is not disclosed.

Accepted Answer

The answer of According to the FTC,a misrepresentation is said...

Question 5

In the past,billboards advertising tobacco and alcohol were disproportionately more likely to appear in _____.
A) Southern states
B) rural areas
C) California
D) inner-city areas
E) suburban areas

Accepted Answer

Inner-city areas have historically had higher rates of tobacco and alcohol use compared to other areas, and companies may have targeted these areas for advertising purposes.

Question 6

In a marketing communications context,_____ involves matters of right and wrong,or moral,conduct pertaining to any aspect of marketing communications.
A) regulation
B) responsibility
C) social responsibility
D) social awareness
E) ethics

Accepted Answer

The term that best fits the description given is ethics, which refers to moral principles and values that govern the behavior of an individual or group towards others. Ethics in marketing communications involve issues such as truthfulness, transparency, fairness, respect for privacy, and respect for cultural differences, among others. Marketers have a responsibility to ensure that their promotional activities are conducted in an ethical manner that does not harm consumers or deceive them.

Question 7

The major green communications efforts involve advertisements that promote green products,environmentally friendly packaging,seal-of-approval programs that promote green products,cause-oriented communication efforts that support green products,and point-of-purchase display materials that are environmentally efficient.

Accepted Answer

The statement accurately describes major green communications efforts.

Question 8

Many critics consider it unethical to market food products to children,especially through practices using cartoon characters to sell sugared cereals and non-nutritious snacks because _____.
A) obesity is a major problem with America's children
B) these products are expensive
C) children do not have the maturity to make nutritious food choices
D) children believe everything they see and hear
E) the ads are deceptive

Accepted Answer

Obesity is a major problem with America's children, and marketing non-nutritious food to them contributes to this issue. Cartoon characters and other marketing tactics make these foods more appealing to children, who are not yet able to make fully informed decisions about their diets. This can lead to unhealthy eating habits and long-term health problems.

Question 9

In Germany,the White Angel seal represents a promise to consumers that a product carrying an environment claim is in fact legitimate.

Accepted Answer

In Germany, the "Blue Angel" (Blauer Engel) is the seal that represents a promise to consumers that a product carrying an environmental claim is legitimate.

Question 10

The advertising clearance process is a form of self-regulation undertaken by ad media that takes place behind the scenes before a commercial or other advertisement reaches consumers.

Accepted Answer

The statement accurately describes the advertising clearance process.

Question 11

The _____ has issued a regular series of reports,titled Marketing Violent Entertainment to Children,that criticizes the entertainment industry for targeting children with advertisements for violent films,video games,and music.
A) FDA
B) NAD
C) CARU
D) FTC
E) NARC

Accepted Answer

The only government agency listed as an option is the FTC (Federal Trade Commission), which is responsible for consumer protection and preventing unfair or deceptive business practices, including advertising to children. The other options are either not government agencies, or are focused on other areas (such as FDA for food and drug safety, NAD for advertising self-regulation, CARU for advertising to children, and NARC for drug enforcement).

Question 12

The NAD cannot impose fines on deceptive advertisers,but the NARB can.

Accepted Answer

The National Advertising Division (NAD) and the National Advertising Review Board (NARB) are both self-regulatory bodies within the advertising industry. However, while the NAD has the authority to request that an advertiser discontinue false or deceptive advertising, they cannot impose fines or other penalties. The NARB, on the other hand, has the power to impose fines and other sanctions on advertisers who refuse to comply with their recommendations.

Question 13

Unfair advertising is also deceptive advertising.

Accepted Answer

The answer of Unfair advertising is also deceptive advertising....

Question 14

A false claim is,by definition,deceptive.

Accepted Answer

A false claim is not necessarily deceptive if it is made without the intent to deceive. Deception involves an intention to mislead or trick, whereas a claim can be false due to error, misunderstanding, or lack of knowledge without any intent to deceive.

Question 15

Cause-oriented marketing is practiced when companies sponsor or support worthy causes.

Accepted Answer

Cause-oriented marketing is a strategy practiced by companies to show support for social, environmental or health-related causes to gain public recognition and goodwill.

Question 16

The FTC is responsible for regulating information on the packages of food and drug products.

Accepted Answer

The Food and Drug Administration (FDA) is responsible for regulating information on the packages of food and drug products. The FTC focuses on preventing unfair and deceptive business practices.

Question 17

There is considerable concern regarding the marketing of beer and other alcoholic beverages to teens and young adults.A study by a watchdog group at Georgetown University reported that _____ of alcohol advertising was more likely seen by youths than adults.
A) three-quarters
B) less than five percent
C) seventy percent
D) one-half
E) one-quarter

Accepted Answer

The answer of There is considerable concern regarding the marketing...

Question 18

One of the FTC's guidelines for environmental marketing claims states that "claims should not overstate an environmental attribute or benefit,either expressly or by implication."

Accepted Answer

This statement accurately reflects the FTC's guidelines on environmental marketing claims.

Question 19

Green Seal,a Washington,D.C.,nonprofit organization,has developed standards and awarded seals to companies that meet environmental standards.

Accepted Answer

This statement is true. Green Seal is a Washington, D.C.-based nonprofit organization that certifies and awards environmental seals to companies that have met certain environmental standards.

Question 20

The National Association of Attorneys General has played an active role in the regulation of marketing communications.

Accepted Answer

The National Association of Attorneys General has been involved in setting policy and enforcing laws related to marketing, advertising and consumer protection. They work to combat false and deceptive advertising and protect consumers from unfair business practices.

Quiz 4: Environmental, Regulatory, and Ethical Issues