Question 1

Figure 7-4: Question 1
-Consider Figure 7-4: Question 1,which was part of a Wendy's survey that assessed fast-food restaurant preferences among present and prospective consumers.Question 1 illustrates which type of question format?

Accepted Answer

The answer of  Figure 7-4: Question 1
-Consider Figure 7-4:...

Question 2

A(n)__________ question requires respondents to select one or more response options from a set of predetermined choices.

Accepted Answer

A fixed-alternative question presents respondents with a predetermined set of choices to choose from. This type of question allows for easier analysis of responses and is often used in structured surveys.

Question 3

A(n)__________ scale is a five-point scale in which the opposite ends have one- or two-word adjectives that have opposite meanings.

Accepted Answer

A semantic differential scale is a five-point scale that uses opposite adjectives at the ends. For example, the scale might range from "good" to "bad" or "happy" to "sad." It is often used to measure attitudes or opinions towards a particular subject.

Question 4

"Have you been to a dentist within the past twelve months? ___ Yes ___ No?
" is an example of which type of question?

Accepted Answer

This is a dichotomous question as it only allows for two possible responses - "Yes" or "No".

Question 5

Figure 7-4: Question 5

-Consider Figure 7-4: Question 5,which was part of a Wendy's survey that assessed fast-food restaurant preferences among present and prospective consumers.Question 5 illustrates which type of question format?

Accepted Answer

The answer of

Figure 7-4: Question 5

-Consider Figure 7-4:...

Question 6

Figure 7-4: Question 2
-Consider Figure 7-4: Question 2,which was part of a Wendy's survey that assessed fast-food restaurant preferences among present and prospective consumers.Question 2 illustrates which type of question format?

Accepted Answer

A dichotomous question format asks for a response that is either "yes" or "no" or "true" or "false." In this question, respondents can only choose between "yes" or "no" to indicate whether or not they dine at fast-food restaurants. This makes it a dichotomous question.

Question 7

Before opening six Torrid plus-size-only retail stores that cater to women age 15 to 30,a great deal of information was gathered from a sample of women to determine what types of items should be carried,the image of the store,its advertising,etc.Which of the following is an example of a closed-end question that might have been asked?

Accepted Answer

A closed-end question requires a short, specific answer and usually has a set of predetermined options to choose from. Option C is an example of a closed-end question because it provides two specific options to choose from (Yes or No). The other options are open-ended questions that allow the respondent to provide a more detailed or varied response.

Question 8

A(n)__________ scale is one in which the respondent indicates the extent to which he or she agrees or disagrees with a statement.

Accepted Answer

A Likert scale is a commonly used rating scale in which the respondent indicates their level of agreement or disagreement on a statement using a 5-point or 7-point scale. This type of scale allows for more nuanced responses and can provide insights into the strength of attitudes or opinions.

Question 9

Likert and semantic differential are two forms of fixed alternative questions that have three or more choices and use

Accepted Answer

Both Likert and semantic differential questions use a scale to measure attitudes or opinions.

Question 10

"What do you like most about Target? " followed by several lines for a response is an example of which type of marketing research question?

Accepted Answer

This is an open-ended question as it allows the respondent to answer with their own thoughts and opinions without any predefined options or choices.

Question 11

A survey asked consumers of dental products the following question "Have you used toothpaste in the past week? ___ Yes ___ No." The results of this question show that 92.6 percent of the people in New York City have used toothpaste in the past week and 87.2 percent of people in Los Angeles have used toothpaste during the same period.This information was gathered by using which type of question?

Accepted Answer

The question presented only two options for respondents to choose from ("Yes" or "No"), making it a dichotomous question.

Question 12

Before opening six Torrid plus-size-only retail stores that cater to women age 15 to 30,a great deal of information was gathered from a sample of women to determine what types of items should be carried,the image of the store,its advertising,etc.Which of the following is an example of an open-ended question that might have been asked in the survey?

Accepted Answer

An open-ended question is one that allows for a detailed response and cannot be answered with a simple "yes" or "no." Option D is a clear example of an open-ended question as it requires a more detailed response about the individual's fashion choices. The other options are either closed-ended questions or questions that do not necessarily pertain to the store's merchandise or image.

Question 13

A fixed alternative question requires respondents to select one or more response options from the set of predetermined choices.Another name for this kind of question is

Accepted Answer

A fixed alternative question is also known as a closed-end question because respondents are limited to selecting one or more predetermined response options, rather than providing their own answer (as in an open-ended question). Dichotomous questions only allow for two response options, so option A is not the best answer. Attitudinal questions ask about a person's opinions, beliefs, or attitudes, but don't necessarily limit the response options to a set of predetermined choices, so option C is not the best answer. Semantic differential questions ask respondents to rate something on a scale between two opposite adjectives (e.g. "How would you rate this product on a scale from 'terrible' to 'excellent'?"), but this is a specific type of fixed alternative question, not a general term for all fixed alternative questions, so option E is not the best answer. Overall, the best answer is D (closed-end question), because it accurately describes the general nature of this type of question.

Question 14

Figure 7-4: Question 3
-Consider Figure 7-4: Question 3,which was part of a Wendy's survey that assessed fast-food restaurant preferences among present and prospective consumers.Question 3 illustrates which type of question format?

Accepted Answer

Question 3 is a closed-end question because it provides respondents with a set of predetermined choices to select from.

Question 15

A(n)__________ question is the simplest form of a fixed alternative question that allows only a "yes" or "no" response.

Accepted Answer

A dichotomous question presents two options and requires the respondent to choose one, typically in the form of a "yes" or "no" answer.

Question 16

The type of question you are answering right now is an example of __________ question.

Accepted Answer

The answer of The type of question you are answering...

Question 17

Another name for a closed-end question is a __________ question.

Accepted Answer

A closed-end question with pre-determined answer options is also called a fixed-alternative question. The other options listed are different types of survey questions, but they do not specifically refer to closed-end questions.

Question 18

A(n)__________ question allows respondents to express opinions,ideas,or behaviors in their own words without being forced to choose among alternatives that have been predetermined by a marketing researcher.

Accepted Answer

An open-ended question allows respondents to provide qualitative responses in their own words, without being restricted to preset options or categories. This offers more flexibility for respondents to express themselves and for researchers to gather in-depth information. Dichotomous and closed-end questions, on the other hand, provide limited options (typically two or a small set of choices) for respondents to choose from. Fixed-alternative questions provide a larger set of predetermined responses, but do not allow for the same level of open-ended expression. Semantic differential questions are a type of rating scale that measure the degree of attitude or perception towards a concept or object.

Question 19

"Why do you smoke cigarettes? " is an example of which type of question?

Accepted Answer

"Why do you smoke cigarettes?" is an example of an open-ended question because it allows for a variety of responses and does not provide predetermined response options.

Question 20

What kind of question is the following? "Place an 'X' in the space that describes your view of this test." Easy __ __ __ __ __ Difficult

Accepted Answer

This is an example of a question that uses a semantic differential scale,a five-point scale in which the opposite ends have one- or two-word adjectives that have opposite meanings.

Quiz 7: Marketing Research: From Customer Insights to Actions

Figure 7-4: Question 1 -Consider Figure 7-4: Question 1,which was part of a Wendy's survey that assessed fast-food restaurant preferences among present and prospective consumers.Question 1 illustrates which type of question format?

A(n) __________ question requires respondents to select one or more response options from a set of predetermined choices.

A(n) __________ scale is a five-point scale in which the opposite ends have one- or two-word adjectives that have opposite meanings.

"Have you been to a dentist within the past twelve months? _ Yes _ No? " is an example of which type of question?

Figure 7-4: Question 5 -Consider Figure 7-4: Question 5,which was part of a Wendy's survey that assessed fast-food restaurant preferences among present and prospective consumers.Question 5 illustrates which type of question format?

Figure 7-4: Question 2 -Consider Figure 7-4: Question 2,which was part of a Wendy's survey that assessed fast-food restaurant preferences among present and prospective consumers.Question 2 illustrates which type of question format?

A(n) __________ scale is one in which the respondent indicates the extent to which he or she agrees or disagrees with a statement.

Likert and semantic differential are two forms of fixed alternative questions that have three or more choices and use

"What do you like most about Target? " followed by several lines for a response is an example of which type of marketing research question?

A fixed alternative question requires respondents to select one or more response options from the set of predetermined choices.Another name for this kind of question is

Figure 7-4: Question 3 -Consider Figure 7-4: Question 3,which was part of a Wendy's survey that assessed fast-food restaurant preferences among present and prospective consumers.Question 3 illustrates which type of question format?

A(n) __________ question is the simplest form of a fixed alternative question that allows only a "yes" or "no" response.

The type of question you are answering right now is an example of __________ question.

Another name for a closed-end question is a __________ question.

A(n) __________ question allows respondents to express opinions,ideas,or behaviors in their own words without being forced to choose among alternatives that have been predetermined by a marketing researcher.

"Why do you smoke cigarettes? " is an example of which type of question?

What kind of question is the following? "Place an 'X' in the space that describes your view of this test." Easy __ Difficult

Quiz 7: Marketing Research: From Customer Insights to Actions

Figure 7-4: Question 1 -Consider Figure 7-4: Question 1,which was part of a Wendy's survey that assessed fast-food restaurant preferences among present and prospective consumers.Question 1 illustrates which type of question format?

A(n) __________ question requires respondents to select one or more response options from a set of predetermined choices.

A(n) __________ scale is a five-point scale in which the opposite ends have one- or two-word adjectives that have opposite meanings.

"Have you been to a dentist within the past twelve months? ___ Yes ___ No? " is an example of which type of question?

Figure 7-4: Question 5 -Consider Figure 7-4: Question 5,which was part of a Wendy's survey that assessed fast-food restaurant preferences among present and prospective consumers.Question 5 illustrates which type of question format?

Figure 7-4: Question 2 -Consider Figure 7-4: Question 2,which was part of a Wendy's survey that assessed fast-food restaurant preferences among present and prospective consumers.Question 2 illustrates which type of question format?

A(n) __________ scale is one in which the respondent indicates the extent to which he or she agrees or disagrees with a statement.

Likert and semantic differential are two forms of fixed alternative questions that have three or more choices and use

"What do you like most about Target? " followed by several lines for a response is an example of which type of marketing research question?

A fixed alternative question requires respondents to select one or more response options from the set of predetermined choices.Another name for this kind of question is

Figure 7-4: Question 3 -Consider Figure 7-4: Question 3,which was part of a Wendy's survey that assessed fast-food restaurant preferences among present and prospective consumers.Question 3 illustrates which type of question format?

A(n) __________ question is the simplest form of a fixed alternative question that allows only a "yes" or "no" response.

The type of question you are answering right now is an example of __________ question.

Another name for a closed-end question is a __________ question.

A(n) __________ question allows respondents to express opinions,ideas,or behaviors in their own words without being forced to choose among alternatives that have been predetermined by a marketing researcher.

"Why do you smoke cigarettes? " is an example of which type of question?

What kind of question is the following? "Place an 'X' in the space that describes your view of this test." Easy __ __ __ __ __ Difficult

"Have you been to a dentist within the past twelve months? _ Yes _ No? " is an example of which type of question?

What kind of question is the following? "Place an 'X' in the space that describes your view of this test." Easy __ Difficult