A global marketer selling consumer products should consider what the __________ is among a country's consumers and how income is distributed to determine a nation's purchasing power to understand the nation's purchasing power.
A) buying capacity
B) currency exchange risk
C) tariff
D) per capita income
E) cost of living

Question

Quizplus · Accepted Answer

Per capita income refers to the average income earned by each person in a specific region or country. It is a crucial factor for companies while considering expansion into new markets, as it helps in determining a country's purchasing power. Knowing the per capita income of a region can help a company decide on the pricing and marketing strategies for its products.

A Global Marketer Selling Consumer Products Should Consider What the __________