Figure 7-5

-Frito-Lay produces and markets potato chips in Russia that have seafood flavor.This is an example of which type of global marketing product and promotion strategy?
A)product adaptation
B)product integration
C)product invention
D)product customization
E)product extension

Question

Figure 7-5
 
-Frito-Lay produces and markets potato chips in Russia that have seafood flavor.This is an example of which type of global marketing product and promotion strategy?
A)product adaptation 
B)product integration 
C)product invention 
D)product customization 
E)product extension

Quizplus · Accepted Answer

Changing a product in some way to make it more appropriate for consumer preferences or a country's climate is a product adaptation strategy.

Figure 7-5 -Frito-Lay Produces and Markets Potato Chips in Russia That Have