Relatives and friends whom the consumer trusts are known as __________ sources of external information in the consumer purchase decision process.
A) relational
B) marketer-dominated
C) personal
D) stakeholder
E) public

Question

Quizplus · Accepted Answer

Personal sources of external information include relatives, friends, and acquaintances whom the consumer trusts. They can provide firsthand experience and advice about products or services, making their influence on the consumer's decision-making process significant. Relational sources are another term used interchangeably with personal sources. They differ from marketer-dominated or public sources, which are controlled by companies or institutions, respectively. Stakeholder sources are a specific type of external influence that includes individuals or groups affected by the consumer's decision, such as family members or colleagues.

Relatives and Friends Whom the Consumer Trusts Are Known as __________