Figure 4-6
-VALS creates profiles of people based on their primary motivation and resources.In the VALS framework (Figure 4-6),E refers to
A) Ideals.
B) Achievement.
C) Self-Expression.
D) Survivors.
E) Innovators.

Question

Figure 4-6 
-VALS creates profiles of people based on their primary motivation and resources.In the VALS framework (Figure 4-6),E refers to
A) Ideals. 
B) Achievement. 
C) Self-Expression. 
D) Survivors. 
E) Innovators.

Quizplus · Accepted Answer

In the VALS framework, E refers to Innovators, which is not related to survival or resource limitations. Survivors, on the other hand, are a segment of the population that is motivated by meeting their basic needs and dealing with challenges related to limited resources.

Figure 4-6 -VALS Creates Profiles of People Based on Their Primary Motivation