Levi Strauss & Co. uses eight recycled plastic bottles, which make up at least 20 percent of the content, in fabricating each pair of its Waste

Question

Levi Strauss & Co. uses eight recycled plastic bottles, which make up at least 20 percent of the content, in fabricating each pair of its Waste < Less jeans. This is an example of
A)proactive marketing.
B)consumerism.
C)an ecological code of ethics.
D)green marketing.
E)cause marketing.

Quizplus · Accepted Answer

This is an example of green marketing, which involves promoting and selling products that are environmentally friendly. Levi Strauss & Co. is utilizing recycled plastic bottles as a way to reduce waste and create a more sustainable product.