Cause marketing refers to
A) efforts to tie the charitable contributions of a firm directly to the customer revenues produced through the promotion of one of its products.
B) the recognition of the need for organizations to improve the state of people, the planet, and profit simultaneously if they are to achieve sustainable, long-term growth.
C) marketing services provided at little or no cost for the purpose of promoting or supporting a worthy cause.
D) marketing efforts to produce, promote, and reclaim environmentally sensitive products.
E) situations in which marketing actions that took place actually caused more harm than good.

Question

Quizplus · Accepted Answer

Cause marketing involves a company tying its charitable donations directly to the revenues generated by its products. It is a way for companies to promote their products while also supporting a worthy cause. For example, a company may donate a portion of the proceeds from a particular product to a specific charity or cause.

Cause Marketing Refers to