During its Drive to End Hunger campaign to help fight hunger among the nearly nine million older Americans, Quaker State donated 25 cents per bottle sold of five-quart, specially-marked oil products to the AARP Foundation that works on this issue. This is an example of
A) philanthropic marketing.
B) corporate altruism.
C) the marketing concept.
D) green marketing.
E) cause marketing.

Question

Quizplus · Accepted Answer

This is an example of cause marketing, where a company partners with a nonprofit organization to promote a social cause while also promoting its products.

During Its Drive to End Hunger Campaign to Help Fight