When a customer buys Avon's Pink Power Pro Nail Enamel, 100 percent of the profits go to Avon Breast Cancer Crusade. This is an example of
A) philanthropic marketing.
B) corporate altruism.
C) cause marketing.
D) the marketing concept.
E) societal marketing.

Question

Quizplus · Accepted Answer

Cause marketing involves a company supporting a social cause or charity, often by donating a portion of profits from specific products, as seen with Avon's Pink Power Pro Nail Enamel supporting the Avon Breast Cancer Crusade.

When a Customer Buys Avon's Pink Power Pro Nail Enamel