A key difference between cause marketing and a charitable contribution is
A) a charitable contribution provides an organization with a lower tax deduction.
B) there is no limit to the amount of charitable deductions a firm can make, but a firm is limited to the number of cause marketing efforts it can make during a fiscal year.
C) charitable donations are contributed at the sole discretion of the firm while the amount for cause marketing is directly affected by consumers' purchases.
D) cause marketing is generally linked to public causes and concerns while straight charitable contributions are generally given to private institutions.
E) there is essentially no difference between a charitable contribution and cause marketing.

Question

Quizplus · Accepted Answer

In cause marketing, the amount contributed is often tied to consumer purchases, whereas charitable contributions are made at the firm's discretion without direct consumer influence.

A Key Difference Between Cause Marketing and a Charitable Contribution