Procter & Gamble has developed a successful brand campaign in partnership with UNICEF that includes the Pampers 1 Pack = 1 Vaccine initiative, which has protected 100 million women and their babies against maternal and neonatal tetanus. This is an example of
A) philanthropic marketing.
B) corporate altruism.
C) the marketing concept.
D) green marketing.
E) cause marketing.

Question

Quizplus · Accepted Answer

This initiative is an example of cause marketing, where a company partners with a nonprofit organization to promote a social cause while also marketing its products.

Procter & Gamble Has Developed a Successful Brand Campaign in Partnership