Eighty percent of consumers say they will switch to a brand or retailer that supports a good cause if the price and quality of brands or retailers are equal. In short, cause marketing may be a valued ________ for brands and companies, all other things being equal.

Question

Quizplus · Accepted Answer

Cause marketing can serve as a point of difference for brands and companies, as it can influence consumer choice when price and quality are equal.

Eighty Percent of Consumers Say They Will Switch to a Brand