The marketing manager looks for two kinds of deviations during the evaluation phase,each triggering a different kind of action: (1)actual results fall short of goals and (2)

Question

Quizplus · Accepted Answer

The marketing manager looks for two kinds of deviations during the evaluation phase; actual results falling short of goals triggers corrective action to improve performance, while actual results exceeding goals triggers an analysis to determine if the goals were set too low or if there were other factors that contributed to the superior results. Therefore, option B is the correct answer.

The Marketing Manager Looks for Two Kinds of Deviations During