The marketing plan for IBM's "Smarter Planet" strategy included which of the following marketing tactics?

Question

Quizplus · Accepted Answer

Including a strong message in an annual report from IBM's chairman of the board and CEO is a common tactic for communicating a company's overall strategy and direction to shareholders and investors. This is an important part of IBM's marketing plan, as it ensures that key stakeholders are aware of the "Smarter Planet" strategy and its potential impact on the company's performance. The other options may be effective marketing tactics in specific contexts, but they are not specifically mentioned in IBM's marketing plan for the "Smarter Planet" strategy.

The Marketing Plan for IBM's "Smarter Planet" Strategy Included Which