In a marketing context, a market refers to
A) people with a similar want for a particular product or service.
B) people with both the desire and ability to buy a specific offering.
C) the central location for all buying and selling of products and services.
D) an open space or covered building where vendors convene to sell their offerings.
E) the free operation of supply and demand.

Question

Quizplus · Accepted Answer

A market in a marketing context refers to people who have both the desire and the ability to purchase a specific offering, which is essential for potential transactions to occur.

In a Marketing Context, a Market Refers to