The four Ps of the marketing mix are
A) priorities, personnel, placement, and profits.
B) predict, produce, price, and promotion.
C) product, price, production, and place.
D) product, price, promotion, and place.
E) predict, produce, package, and persuade.

Question

Quizplus · Accepted Answer

The four Ps of the marketing mix are product, price, promotion, and place. This is the most commonly used and recognized set of elements in marketing. Product refers to the goods or services offered by a company. Price refers to the price at which the product is sold. Promotion includes advertising, sales promotion, personal selling, and public relations. Place refers to the distribution channels used to get the product to the customer. Together, these elements create a strategy for how a company will market its products or services.

The Four Ps of the Marketing Mix Are