Jakubowski Farms Gourmet Bread Base is the brand name for a mix designed for use in bread making machines.The mixes are sold in 2-pound canisters for $14.4.4.99 plus shipping.People learn about the product through word-of-mouth and bread machine demonstrations the company's founder gives to groups in Wisconsin,where she lives.The products are only available through the mail.This is a description of the company's
A) action plan.
B) market segmentation strategy.
C) mission statement.
D) marketing mix.
E) target market.

Question

Quizplus · Accepted Answer

The description provided focuses on the product itself (a bread mix), price (including shipping), promotion (word-of-mouth and demonstrations), and distribution (only available through mail). These four elements make up the marketing mix, which is the set of tactical tools the company uses to reach its target market. There is no mention of an action plan, market segmentation strategy, or mission statement. While it can be inferred that the target market might be individuals interested in making bread in their machines, this is not explicitly stated as a separate element of the marketing mix.

Jakubowski Farms Gourmet Bread Base Is the Brand Name for a Mix