_____ is based on demographic characteristics of consumers who reside within geographic clusters such as zip code areas and neighborhoods.
A) Behaviorgraphics
B) Psychographics
C) Demographics
D) Geodemographics
E) Cosmographics

Question

Quizplus · Accepted Answer

Geodemographics is based on the demographic characteristics of consumers who reside within geographic clusters such as zip code areas and neighborhoods. Behaviorgraphics refer to the behavior traits and patterns of consumers, psychographics refer to their attitudes and values, demographics refer to basic demographic characteristics such as age, gender, and income, and cosmographics is not a recognized term in marketing research.

_____ Is Based on Demographic Characteristics of Consumers Who Reside