A targeting approach that embodies the "aim-where-the-ducks-are-flying" axiom is _____.
A) demographics
B) behaviorgraphics
C) psychographics
D) geodemographics
E) physiographics

Question

Quizplus · Accepted Answer

Behaviorgraphics focuses on targeting consumers based on their behaviors, such as their buying habits and online activity, which allows marketers to aim their efforts where the "ducks are flying" and reach consumers who are most likely to engage with their messaging. Demographics, psychographics, geodemographics, and physiographics all provide valuable information about consumers, but they may not necessarily correlate directly with consumer behavior or indicate where the "ducks are flying."

A Targeting Approach That Embodies the "Aim-Where-The-Ducks-Are-Flying" Axiom Is _____