The VALS™ segmentation scheme places American adult consumers into one of _____ segments based on their responses to a 40-item questionnaire.
A) four
B) five
C) six
D) seven
E) eight

Question

Quizplus · Accepted Answer

The VALS™ segmentation scheme categorizes American adult consumers into eight segments based on their responses to a 40-item questionnaire, focusing on psychological traits and key demographics.

The VALS™ Segmentation Scheme Places American Adult Consumers into One