Katherine is a well-educated professional who is well-informed about current affairs.Although her income allows her many choices,she is a conservative,practical consumer.In terms of the VALS™ framework,Katherine would be classified as a(n)____.
A) Thinker
B) Believer.
C) Achiever
D) Experiencer
E) Actualizer

Question

Quizplus · Accepted Answer

According to the VALS™ framework, Thinkers are well-educated individuals who are informed about current affairs and tend to be practical consumers. They are also conservative in their approach to choices and are often financially responsible. Therefore, Katherine's characteristics align with those of a Thinker.

Katherine Is a Well-Educated Professional Who Is Well-Informed About Current